Items where Author is "Yau, Amy"

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Iankova, Severina, Davies, Iain, Archer-Brown, Chris ORCID logoORCID: https://orcid.org/0000-0001-8774-5707, Marder, Ben and Yau, Amy (2019) A Comparison of Social Media Marketing Between B2B, B2C and Mixed Business Models. Industrial Marketing Management, 81. pp. 169-179. ISSN 00198501
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Marder, Ben, Marchant, Caroline, Archer-Brown, Chris ORCID logoORCID: https://orcid.org/0000-0001-8774-5707, Yau, Amy and Colliander, Jonas (2018) Conspicuous Political Brand Interactions on Social Network Sites. European Journal of Marketing, 52 (3/4). pp. 702-724. ISSN 0309-0566
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