COVID – 19: experiencing the UK government’s ‘Stay Home, Protect the NHS, Save Lives’ advertising campaign from the perspective of a woman of colour.

Parker, Kelly ORCID: https://orcid.org/0000-0003-1546-8733 (2020) COVID – 19: experiencing the UK government’s ‘Stay Home, Protect the NHS, Save Lives’ advertising campaign from the perspective of a woman of colour. MAI Feminism & Visual Culture, 6. ISSN 2003-167x

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Abstract / Summary

This op-ed piece considers the effect and experience of the UK Government’s “Stay Home, Save Lives, Protect the NHS” advertising campaign, from the perspective of a woman of colour. The piece considers the impact that COVID – 19 has had on Britain’s BAME community, as well as upon the author. A review of the harrowing choices, substandard social determinants, and causality of the BAME responses, alongside the advertising campaign's messaging, and crucially, the delivery of the messaging all inform the piece, to determine why the UK Government’s advertising campaign wasn’t successful in the way it was intended. The piece asks how the BAME community have been affected, and why; before also examining the author’s own responses and self-reflection about which of her characteristics proved most influential in affecting those responses. Further insight into understandings and historically relevant incidences are used to conclude the piece by asking “If there were a future health crisis of similar magnitude, would that be handled the same?” Equally importantly, were lessons learned that will better inform attempts to mobilize Britain’s BAME community into the desired collective response, and in doing so, make adequate provision?

Item Type:	Article
ISSN:	2003-167x
Subjects:	Research
Depositing User:	Ailsa Poll
Date Deposited:	08 Aug 2023 16:04
Last Modified:	08 Aug 2023 16:05
URI:	https://falmouth-test.eprints-hosting.org/id/eprint/5049

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